Tips for Design Good Banner Ads

A good banner is not one that looks good. A good banner is one that works. It can be the ugliest thing in the world, but still, if it works it is perfect. Now what I mean by “working”? Most ads on the internet have only one task – generating a click. If an ad has an over average CTR it is considered to be a good one.

Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net.

Even though we've all read the news about the declining effectiveness of banners on the web I still believe that with the right 'ingredients' banners can be a good source of visitors and income for most webmasters. 

There are four of these ingredients that I'd consider the most important, using all or most of them will always enable you to get a higher click through rate for your various banners.

1. Small file.

2. Call to action.

3. Animation.

4. Good ad copy.

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